Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. When marketing online courses or events to members, identify the best platforms for reaching them simply by asking.

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What to Do If Your Association’s Online Course Failed

WBT Systems

You really thought you had a great idea for an online course. But when the course launched: crickets. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Learn why your online course failed. Is there really a market for this course? Employers told you they need people to develop the skills taught in the course. Develop a webinar based on a portion of the course.

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How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Prepare for the Course Validation Process.

Course 105

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

What does it take to make a seven-figure income from online courses? Her free webinars act as lead generators for her paid online courses. Even better, free webinars lure prospective customers into the top of your marketing funnel and nudge them along that funnel toward one of your paid programs, like an online course. Webinars help Porterfield’s audience get a sense for what it would be like to participate in one of her online courses. Promoting your online course.

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November Update: Get the Dream Nonprofit Career You Deserve

Wild Apricot

In our November newsletter, you'll find information on our free careers webinar, details of new releases, and our Member App Mini Course to help you get started using the mobile app. spotlight releases Mobile-App november newsletter update

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August Update: Here’s Your Sneak Peek of 3 New Features Coming Soon

Wild Apricot

This month's newsletter includes a look at some of the new features coming up soon, the recurring donations mini course, a webinar on reporting with Wild Apricot Payments, and regular favorites like Blog of the Month

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Jeffrey Cufaude, Idea Architects.

The Internal Blog: A Management Tool : Off Stage

Off Stage

Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Off Stage.

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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. A course or a workshop? If you’re launching a new platform or new online course, choose your “go live” date and work backward from there.

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Plexus Consulting Group?: Have You Considered An Executive.

Plexus Consulting

An article in the Summer 2011 Plexus newsletter Horizon, edited by Douglas Kleine, CAE, and titled “If Coaches Are Good for Executive Directors (and Basketball Teams), Why Not for Board Chairs?”, Of course, it’s difficult or impossible for the executive director to act as a “coach” for the board chair. skip to main | skip to sidebar.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Once you know where your target audience spends their time, plan a course of action that allows you to take advantage of the unique pros and avoid the cons of each platform while conducting outreach. An e-book in return for a newsletter subscription.

8 things your association’s online career center should do

Aptify

In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist?

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Let’s dive in to learn how: Online courses, lecture series, webinars, and roundtables — the kings of all member engagement techniques! Maybe some of your members don’t have much time to stay engaged; a podcast newsletter to listen to on the way to work is the perfect solution.

9 things your association’s online career center should do

Aptify

In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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Serious Questions: Are associations dead?

Principled Innovation

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. The answer, of course, is more complicated than a simple “yes or no.”. Time will tell, of course. Serious Questions newsletter, please subscribe today. Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

As an association professional reading this blog, you are likely providing courses or certification programs for your members. courses already taken? of course sales? # of course enrollments. Use your social channels, newsletter, and email marketing.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Once you know where your target audience spends their time, plan a course of action that allows you to take advantage of the unique pros and avoid the cons of each platform while conducting outreach. An e-book in return for a newsletter subscription.

A look back at 2015

Aaron Wolowiec

In addition, Event Garde published a newsletter each month, with an average open rate of 600. As an education resource, each newsletter included links to stories or blog posts we found inspiring and informative. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill.

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. A course or a workshop? If you’re launching a new platform or new online course, choose your “go live” date and work backward from there.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) If you send out a consistent communication such as a weekly or monthly newsletter, don't use “Newsletter” as the subject line each time – booooring (and uninformative).

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Association Brain Food Weekly: 12.14.18

Reid All About it

14 best content marketing newsletters for 2019. In-person courses remain the most popular format, but virtual experiences are gaining ground, because members want digital learning experiences that fit into their busy connected lives.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Over the course of a year, these numbers add up, and they make a compelling case for membership renewal.

How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!).

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

E-newsletters and physical magazines. Online educational courses and webinars , as well as in-person professional development classes. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. Sponsorship programs are tricky.

17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

This, of course, depends on the purpose of your email. Tip #10: Blocks of color can help divide the body of the email, especially for those newsletters and event emails. Tip #11: Speaking of newsletters, try to include a teaser line for each story and link to read more.

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Is Grittiness one of the Keys to Success?

Association Leaders

So I’ve also become a reader of blog postings and online newsletters – mostly on – you guessed it, leadership. Today, I read an interesting article in an online newsletter I read regularly called “strategy + business” The article is an interview with a psychologist (Angela Duckworth) who is a recent MacArthur Fellow who has a theory about how “grit” contributes to success in life. I like to read but don’t make enough time for it.

Does Email Equal Engagement?

Higher Logic

In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters. What’s so great about newsletters? Can old fashioned email spur your community’s engagement?

Learners and Your LMS: If you build it, will they come?

WBT Systems

For instance, TopClass LMS tracks purchases, time of purchases, learner progress through courses and certification programs, credit hours, test results, training history, and so much more.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Of course not… or am I? In a year, the ad space in their online community daily digest emails, weekly e-newsletters, and discussion pages brought in nearly $14,000 in additional revenue. If you’re from the Midwest, you probably know someone who loves pickling anything and everything. (Or

Feel the love

Aaron Wolowiec

Of course, not all members will be willing to refer. Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media.

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Email Tactics to Win Back Lapsed Members

Associations Now

In one category—those whose membership had expired three to six months prior—AARC promoted its latest online and continuing education courses with an invitation to rejoin and sign up for a class.

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Figure out what type of free content will meet those needs and lead them toward your paid content—your courses and other online programs. Content marketing helps you educate your target audience so they’ll be a more receptive audience when you market your paid content—your new online course. From reading your free content, they realize they need your course if they wish to keep their job or get a better job. Excerpts of existing course materials.

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

Your internal coordination will improve when cross-departmental teams own the full course of their work. In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members.

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The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Every association is different, of course, and one way of communicating might work well for one association but not another. Three channels are new to the top 10 this year: printed member newsletters, printed show guides and private online communities.

Association Brain Food Weekly: 4.12.19

Reid All About it

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter.

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Over 40% of Emails are Opened on Mobile Devices

Informz

The redesign was a part of the effort that lead to a 313% increase in course sales for the association. Analyze the design of your communications from most revenue dependent (where you are very dependent on a conversion) to least (like a newsletter or membership update).

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