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Does Email Equal Engagement?

Higher Logic

In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters. What’s so great about newsletters? Of course your community has many awesome discussions, but members don’t necessarily remember, or have the time, to login every day and comb through information.

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4 Stats that Link Customer Satisfaction to Your Online Community

Socious

Here are just three ideas for how you can build emotionally positive customer relationships using your online community: Show customers that you care about their needs by providing customized offers and newsletters. Another reason why this statistic leads back to your online community is your customers’ definition of “authentic content.”

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The Start of Something Good: The Welcome Email

Association Briefings

Next, throw out the drably written welcome email with login credentials and account details. Social media has definitely accelerated the sense of FOMO - the feeling that you are missing out on something fundamentally important that others are experiencing right now. EXAMPLE: We’ve already subscribed you to our weekly e-newsletter.

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What We’re Scoring When We’re Scoring Engagement

Associations Now

Last week, Christine Kelley, membership director at the American Productivity and Quality Center, shared her experience in “ 10 Lessons Learned in Developing a Member Engagement Scoring Model ” in ASAE’s Associations Now Plus e-newsletter [member login required].

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What Should We Make of “Pay What You Want”?

Associations Now

But I definitely remember hearing about it. ” Joan Eisenstodt, chief strategist at Eisenstodt Associates LLC, shared the NYT article and sparked a lengthy discussion in ASAE’s Collaborate discussion forum last week [login required], as she wondered aloud about the viability of PWYW for association membership models.

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