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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? Reimagine what you mean when you say “customers” and expand that definition. These and other groups can fall under your new definition of “customers”: Lapsed members. Social media followers. Start by tracking your members’ behaviors.

Revenue 169
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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. How advocacy fits into the social media equation.

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How to Maximize Your Association’s LinkedIn Presence

MemberClicks

Mentioning it (quite frequently) in your organization’s newsletter. Promoting it on your existing social media sites (Facebook, Twitter, etc.). After all, that’s what social media is all about! That’s definitely a best practice worth following. You’ll be much more successful that way.)

How To 52
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2015 Favorite Community Reads

Higher Logic

This report is definitely one that every community manager should read; it gives an excellent snapshot of how the industry currently stands. This is an awesome weekly newsletter. But one of my favorite parts about their newsletter is many articles they link to aren’t specifically about community. Here they are: 1.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree. Hardy captures what most marketers are striving to accomplish today.

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Tips for Marketing (Online Courses) To Your Association Members  

Forj

Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. Also, have previous course participants explain what they gained from the course, and make social media posts with these videos to create a buzz and excitement.

Course 98
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Daily Buzz: Communicate Value Regularly

Associations Now

Then, include that insight in social media, on your website, in newsletters—however your organization interacts with potential members. Get as creative as you’d like with how you do it, but definitely make sure the experience involves the benefits you know are loved by members.”. Try the “Hallway Huddle”.