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Daily Buzz: Communicate Value Regularly

Associations Now

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. Sprout Social shares eight other social media insights that marketers need to know.

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot.

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A race to connect: How 1 association energized its community with a virtual 5K

Association Success

How has the WQRF been communicating with members about the Virtual 5K and other virtual events, and what has the response been? The WQRF communicates directly with our sponsors and runners, and the virtual run will mainly be touted through fun social media posts on Facebook, Twitter and LinkedIn. .

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

For this post, we’ll use the Pew Research Center’s generational , definitions. For both, email is the preferred way to receive brand communications. And while they are somewhat infatuated with social media and texting, they’re definitely a fan of email. So, who’s ready to use emojis in association communications?

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5 Things Your Members Want from Your Association

MemberClicks

We always promote clear and direct communication with members. You can do this a few ways: Member surveys Member interviews Asking for input on your member application form Posting a poll in your member community Reading member forum posts and following what they talk about. So, it’s understandable that you want to make them happy.

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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? Credentialing support. More info/register.

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