Remove Detroit Remove Organization Remove Products Remove Strategy
article thumbnail

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

article thumbnail

Reinvent What You Do, Not Who You Are

Association Subculture

Narcissism is not a business strategy. And now, Detroit. Our beloved Detroit is in danger of losing its soul. Am I against choosing talented people to lead our organizations? Our values can transcend these moments of chaos and a better world is within our grasp. It's spreading to Indiana, Wisconsin and New York.

Detroit 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thoughts on Adopting a Digital Mindset

SCD Group

In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset. Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. What are your digital strategies?

Detroit 40
article thumbnail

Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why do people wear gear promoting products, cities, causes? Create a tag line for your organization and/or your cause. Rather than a team or cause, some were unpaid walking billboards for “cool” apparel companies.”. Self identity.

article thumbnail

Leadership Limerick: Innovation Requires Many Contributions

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. When it comes to innovation, too many people think of the lone genius who invents some breakthrough product, instead of a diverse team with each member contributing different perspectives and roles to create new value.

article thumbnail

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

Since we are an advertising savvy people, I believe almost all of these efforts to attract our attention to a company’s name or products go almost unnoticed. And that has become a very real problem for organizations that. Sure, some organizations aren’t. So organizations used to a sponsorship gravy train are really.

article thumbnail

111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. bkmcae - Ben Martin; Richmond, Virginia; Product mgr for MemberFuse & RealWeb by NFi Studios.