article thumbnail

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. When you tailor your product to its consumers, competition becomes irrelevant. Blue Ocean Strategy was used to evaluate the potential for promoting the product to new markets.

article thumbnail

Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.

Detroit 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity. In this edition, explore tools for environmental scanning and trend watching, examples of game dynamics being applied by real-world companies and associations, and a handy tool for tracking and maintaining personal productivity. Sunday, April 01, 2012.

article thumbnail

Don’t Just Use Data, Keep Reinventing Your Data Strategy

Associations Now

Over two decades, an ambitious firm has grown from startup subsidiary to the established maker of a tool used by millions. Two decades ago, one of the most innovative software-as-a-service (SaaS) products ever created by a major company first saw the light of day. It came from Detroit. Hint: It’s probably in your car.)

article thumbnail

Tuesday Buzz: The Cereal Problem

Associations Now

The member anticipates the pleasure of a using a new service or product, excitement about joining a new committee, or participating for the first time at an event. If you’re heading to Detroit for ASAE’s 2015 Annual Meeting and Exposition , this clip may help you prepare for the conference. Other Links of Note.

Detroit 40
article thumbnail

Effectively Training a Global Audience: What Works?

Leading Learning

It’s helpful to have an understanding of e-learning course creation, from coordinating subject matter experts (SMEs) and writing scripts to using rapid authoring tools, when creating a successful learning experience. She was our production manager for four years and helped the team to double its capacity.

Course 52
article thumbnail

Leadership Limerick: Innovation Requires Many Contributions

Idea Architects

When it comes to innovation, too many people think of the lone genius who invents some breakthrough product, instead of a diverse team with each member contributing different perspectives and roles to create new value. 15, Detroit, OACS-MACS Fall Conference. Some tinker, create, or refine Some execute on others design. Experimenter.