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MARCH 4, 2024

Blue Ocean Strategy has the ring of a concept shaped by technology. The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. When you tailor your product to its consumers, competition becomes irrelevant.

Strategy 88

Strategy Marketing Price Certificate 88

YourMembership

AUGUST 6, 2015

I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.

Detroit 150

Detroit Nashville Learning Management System Email Marketing 150

Associations Now

NOVEMBER 15, 2016

Over two decades, an ambitious firm has grown from startup subsidiary to the established maker of a tool used by millions. Two decades ago, one of the most innovative software-as-a-service (SaaS) products ever created by a major company first saw the light of day. It came from Detroit. Hint: It’s probably in your car.)

Strategy 40

Strategy Detroit Examples Revenue 40