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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.”

Las Vegas 100
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Association Brain Food Weekly: 2.19.21

Reid All About it

Board strategy. Learn how to develop leadership qualities, delegate effectively, choose inspirational and engaging tasks for yourself and others, use wisdom and understanding to lead others, identify the roles of your team, and trust others and earn their trust. Elizabeth Lombardo, Ph.D., Fri 2/19 at 3:45 p.m. More info/register.

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Association Brain Food Weekly: 7.21.17

Reid All About it

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas. Wed 7/26 at 2 p.m. 1 CAE credit.

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Social Media Roundup: How the GSA Plans to Renew Trust

Associations Now

washingtonpost sits down with GSA Administrator @DanGSA for a discussion on #leadership [link] #innovategov. Bouncing back from a scandal: A 2010 Las Vegas conference put the spotlight on conference spending by federal agencies generally (and the GSA in particular), and led to big restrictions on conference and travel budgets.