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How to Make Analytics a Priority – Finally!

Association Analytics

In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. Start by assessing and documenting the current state of your data. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness.

How To 169
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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Learn how to keep the conversation going post-event and uncover the content your members want and need. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. More info/register.

Revenue 363
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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. She was recently named one of 40 top social marketing masters worldwide by Forbes.