Association Analytics

FEBRUARY 14, 2022

In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. Start by assessing and documenting the current state of your data. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

OCTOBER 13, 2017

– Using Marketing Automation for Greater Member Insight. Metrics are a key component of data-driven marketing as they provide a standard and consistent way to measure, understand, and track marketing data and results. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 1 CAE credit.

DC 150

DC Washington Content Tools 150

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Learn how to keep the conversation going post-event and uncover the content your members want and need. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. She was recently named one of 40 top social marketing masters worldwide by Forbes.

Social Media 120

Social Media FAQ Boston Content 120