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Wednesday Buzz: Lessons From Internet Hoaxes

Associations Now

These hoaxes have skyrocketed with the boom in social media, and marketers are examining how internet users respond to them to figure out how users tick. This means marketers should step lightly and use personalization sparingly at best. Plus: the desks of productivity experts. Tweet of the Day. ZijiYeCtXt pic.twitter.com/BhjREsEs5L.

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Social Media and Shiny Object Syndrome

Associations Now

Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan. How important has it been as part your overall marketing campaigns? Resist the urge to jump head first into social media.

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The Hidden Costs of Inefficiency

Associations Now

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times.

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How Much Code Should You Know?

Associations Now

As an example, a 2011 story in The Atlantic reported on research done by Google that found roughly 90 percent of internet users didn’t know how to use CTRL-F, a common command that allows users to easily search through text in a document. My New Year's resolution is to learn to code with Codecademy in 2012!

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Right now, take New York City. Deflation or inflation? Rising rates? Negative rates?

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Right now, take New York City. Deflation or inflation? Rising rates? Negative rates?