Thu.Apr 29, 2021

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Marketers, It’s Time to Rethink Email Engagement Metrics

Higher Logic

The post Marketers, It’s Time to Rethink Email Engagement Metrics appeared first on Higher Logic. The way marketers measure email engagement is changing, due to new security threats and restrictions. Read about them and see how you can keep track of your email engagement. The post Marketers, It’s Time to Rethink Email Engagement Metrics appeared first on Higher Logic.

Marketing 177
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Protech Associates Honored as Bronze Stevie® Award Winner in 2021 American Business Awards®

Protech

COLUMBIA, M d. – April 29, 2021 – Protech Associates, Inc. (Protech), a proven association management technology provider for associations and member-based organizations , w on the Bronze Stevie® Award in the “ Corporate & Community – Customer Engagement Event ” categ ory in The 1 9 th Annual American Business Awards ® today. .

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7 Tips for the Perfect New Member Welcome Letter (And What to Avoid!)

MemberClicks

Imagine going to a restaurant and having the hostess give you a warm welcome, quickly followed by the waiter coming over to get your drink orders and tell you all about the evening’s specials.

Tips 98
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A New Metric for Associations

Smooth The Path

“You are never going to please everyone” is one of the truest statements in association management. Members have different lived experiences, so each one perceives things differently. Some members may LOVE your keynote, while others won’t. Some people flock to the reception while many others stay in their room. Some use the research, while others can’t be bothered, but they’ll read the short articles.

Report 78
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Statement On Section 301 Proposed Actions For DSTs

InternetAssociation

IA appreciates USTR’s leadership in defending U.S. industry and workers. The digital industry hopes every government that has moved forward with DSTs will roll back their discriminatory taxes before any escalation occurs.” Jordan Haas, Director of Trade Policy. Washington, DC – Today, Internet Association’s Director of Trade Policy, Jordan Haas, issued the following statement as part of the Office of the United States Trade Representative’s (USTR) public notice and comment process on Secti