GrowthZone

MARCH 22, 2022

Association professionals are constantly working toward success for their organization and its members. Success can mean different things to different leaders, and for associations, one way to measure success is by keeping tabs on your lapse rate, also known as churn. The lapse rate is the percentage of members that discontinue their membership over a given period of time.

Member Engagement 88

Member Engagement Examples Organization How To 88

Ewald Consulting

MARCH 22, 2022

On March 18, 2022, Ewald Consulting hosted the second Associations Trends Talk of the year. CEO David Ewald sat down with Dean West, President of Association Laboratory, Inc., where West discusses research his firm conducted and how it applies to associations in 2022. West worked as an association executive before founding Association Laboratory Inc.

Recruiting 52

Recruiting Recruitment Analysis Maine 52

Association Strong

MARCH 22, 2022

The likes of Yelp and Trip Advisor have been game changers in the B2C world of business. Associations have the potential to sit in the driver seat of the next phase of review sites focused on B2B and create new levels of sponsorship and non-dues revenues. In this episode, Tom Morrison and Dave Will interview Teri Carden, Founder of 100 Reviews, the association industry's leading provider for review sites.

Review 40

Review Revenue Industry 40