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How to Make Valuable Face Time With New Members

Associations Now

According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The pairings are marketed as a career mentorship, and it’s helped to incentivize meeting attendance for younger members.

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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

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Match a City’s Perks with Your Attendees’ Interests

Associations Now

“Indianapolis has done an exceptional job in embracing the sports culture, which in turn attracts volunteers as well as state-of-the-art facilities that are available,” says Mark Koski, director of marketing for NFHS and CEO of NFHS Network. In January 2000, both the NCAA and NFHS moved from Kansas City, Mo., to Indianapolis. “We

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Location, Location, Location: Destination Drives Current and Future Attendance

Associations Now

As part of that effort, many have developed or take part in programs and other services that educate and inform restaurant workers, taxi drivers, and other business owners on what these visitors mean for the local economy. In fact, many are beginning to see the power they hold in luring these same people back for future meetings or vacations.

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others. I also taught a workshop for social startups at Singularity University here in Mountain, View on how to create a Happy Healthy Start Up Culture.