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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. That’s why our first tip will be investing in a key management solution. Email marketing and communication.

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The Top 3 AMS Pain Points in 2021

Membersuite

You also end up with data silos, which result in poor reporting and impossible data analytics. Without a 360-view of your members, attendees, customers, and prospects, you don’t have the insight needed to understand behavior, target marketing, improve engagement, and make sound decisions. Ask your AMS partner for implementation tips.

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Association Brain Food Weekly: 4.30.21

Reid All About it

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs.

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Association Brain Food Weekly: 7.28.17

Reid All About it

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. Whether you’re new to Tableau or an advanced user, learn the latest best practices and tips, including real-time dashboarding, survey data and web connectors. Find out how your email processes stack up to your peers.

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Association Brain Food Weekly: 10.11.19

Reid All About it

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. More info/register. Host: Nonprofit Tech for Good. Tue 10/15 at 2 p.m. Wed 10/16 at 1 p.m.

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New Book: How To Implement Multichannel Online Campaigns

Beth Kanter

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” This, of course, requires having staffing guidelines for participation. Internet Director. Web Producer.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.