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How to Ensure Your AMS Reports Include The Right Data

Membersuite

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.

Report 175
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Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

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How Marketers Are Shifting Their Email Tactics in a COVID-19 World

Associations Now

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few other good examples can be seen on the site Really Good Emails. via Campaign Monitor).

Marketing 113
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. Marketing Automation: Creepy, or Just Good Customer Service? Again, personalization is important.

Marketing 149
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The Top 3 AMS Pain Points in 2021

Membersuite

You also end up with data silos, which result in poor reporting and impossible data analytics. Without a 360-view of your members, attendees, customers, and prospects, you don’t have the insight needed to understand behavior, target marketing, improve engagement, and make sound decisions.

System 106
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Association Brain Food Weekly: 7.28.17

Reid All About it

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Find out how your email processes stack up to your peers. 1 CAE credit.

Chicago 150
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Association Brain Food Weekly: 4.30.21

Reid All About it

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. – How to Personalize 5 Must-Have Email Templates. Association performance and priorities.

Education 354