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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Take it one step further: use your audience data to segment by geographic location for promotions and events. Broader Engagement.

Texas 214
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Association Brain Food Weekly: 2.5.21

Reid All About it

The weekly list of free educational events and resources for the association community…. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. member, participant, etc.)

San Diego 370
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Gamification: member organizations play for keeps

YourMembership

She’s a Florida native who spent her summers on Anna Maria Island. __. Your members can achieve points by completing simple tasks such as posting to a blog or forum, opening a bulk email, uploading a resume or attending an event. Leni considers herself a small-town girl at heart. It’s of benefit to everyone involved!

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To Increase Member Retention, Rate and Score Engagement

Associations Now

He oversaw this year’s ASI benchmarking report, which indicates that associations could be doing more when it comes to evaluating and scoring engagement. According to the report, member engagement declined in the last year. Only 35 percent of associations reported an increase in engagement, compared to 41 percent in 2016.

Dallas 80