Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. For example, you may uncover that what you thought were the top ten blogs are much different on paper. How long are your members staying on board? Be Consistent.

Report 203

Report Tips Marketing eBook 203

Association Analytics

FEBRUARY 14, 2022

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Ask, “Do you want better member insights to inform strategy?”

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Presenters: Alexandra Ames, Director of Marketing, TechCrunch.

Content 39

Content Strategy Technology Analysis 39