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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a press release. What improvements are you making to your conference content strategy? Where Associations Are Succeeding.

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The Future of Learning, According to Millennials

Associations Now

What they had to say could affect your association’s meetings and education strategy when it comes to attracting these next-generation attendees. An example of an association doing this is the American Payroll Association, which has held a successful hybrid event since 2010. A new study of U.S. A new study of 1,345 U.S.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Want more eyeballs on your blog and press release? Making it part of a digital ad campaign, for example, allows you to supplement marketing efforts by engaging users for longer in a short time. Add a video.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. A good example of this was featured in one of my previous blog posts.

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Blurred Lines: Leisure Travel Trends Affect Business Travel

Associations Now

Two familiar examples from the retail world are Amazon’s “Recommended for You” product selection based on a user’s search history and Netflix’s viewing recommendations. However, the CWT report also points to examples in the consumer travel industry. CWT also thinks big data can be used to even better customize business travel booking.