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Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. How much do they spend?

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Country Music Association Brings Tunes to the Greeting Card Aisle

Associations Now

Come November, these Hallmark cards—priced at $4.99—will They’ll release a couple of weeks earlier in Walmart Stores. For example, Papyrus cutting a deal with Taylor Swift, and the husband-wife duo behind Old Tom Foolery selling cards with slightly irreverent messages that are again aimed at the younger generation. .

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Trends Report: What Could 2015 Look Like for Association Meetings?

Associations Now

“The newest installment of the quarterly special report shows [that] increasing costs for services across the meeting and event spectrum in concert with only slight budgetary growth is setting up a more challenging year ahead,” said MPI in a press release [PDF]. percent increase in revenue per available room this year and a 7.4

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