Handbook Marketing Member Engagement Resources 
Association Adviser
FEBRUARY 15, 2019
A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement?
Associations Now
DECEMBER 18, 2018
In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Gamified member engagement.
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Higher Logic
NOVEMBER 8, 2018
This year, we’re extra excited to include awards for success in online community and marketing automation. For example, one member referenced thinking about a specific post in the community during their work evaluation, and for one OT who works per diem without other therapists, AOTA CommunOT has been a marvelous resource.
Reid All About it
NOVEMBER 10, 2017
Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Your members want to be part of an online community and have access to on-demand learning opportunities. Host: PCMA.
Higher Logic
FEBRUARY 25, 2016
Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 5: Make Your Logo Visible. Step 6: Community Ambassadors.
Reid All About it
JANUARY 13, 2017
It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. More info/register.
Reid All About it
JANUARY 13, 2017
It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. More info/register.
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