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Association Brain Food: 3.8.24

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Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food Weekly: 9.17.21

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Companies have dozens of options for spending their marketing dollars. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ).

Content 195
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Association Brain Food: 3.24.23

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In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. 1 CAE credit.

Revenue 229
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Association Brain Food Weekly: 10.16.20

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Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. How to connect with the co-workers you’re missing. ” How to cope with the long, cold Covid winter. Green beans are all over the farmers market right now. Virtual conference pricing.

Indiana 221
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Association Brain Food Weekly: 9.24.21

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WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” Learn how to define a winning elevator pitch and build our own. LMS Demo Day. Cohort-based online courses.

LMS 195