Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

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Associations Now

JULY 21, 2019

First consider how to reduce the materials and energy you use, then how to reuse items. How to Reduce and Reuse. The Indiana Sports Corp Corporate Challenge event followed these sustainability best practices last summer, Spangler says. Learn more at VisitIndy.com.

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Reid All About it

DECEMBER 15, 2017

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Indiana SAE ). Marketing Charts ). – How to Use Social Insights to Build a Content Strategy. Host: American Marketing Association. Ryan Holiday ).

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Reid All About it

SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ).

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Reid All About it

APRIL 16, 2021

How to explain your idea in 30 seconds or less. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable.

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Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.

Technology 60

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Aaron Wolowiec

JULY 3, 2012

I’m headed down to Muncie, Indiana. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon.

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Associations Now

NOVEMBER 13, 2019

Incorporating unique cultural experiences has quickly become the hallmark of a successful meeting—here’s why, and how to get started. 1 stop in Indiana in its list of the best chocolate in every state. Visit Indy proudly serves as the official sales and marketing organization for USA Today’s “#1 Convention City in the U.S.”.

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Reid All About it

SEPTEMBER 24, 2021

WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” Learn how to define a winning elevator pitch and build our own. Cohort-based online courses. Fri 9/24 at 1 p.m.

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Associations Now

OCTOBER 31, 2019

“Indianapolis has done an exceptional job in embracing the sports culture, which in turn attracts volunteers as well as state-of-the-art facilities that are available,” says Mark Koski, director of marketing for NFHS and CEO of NFHS Network. And the city knows how to host a major sports event, from the Super Bowl to many NCAA championships.

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Associations Now

AUGUST 30, 2018

MPI’s World Education Congress (WEC) in June in Indianapolis was held entirely in a huge open-plan exhibit space at the Indiana Convention Center. Visit Indy proudly serves as the official sales and marketing organization for USA Today’s “#1 Convention City in the U.S.” No conference rooms. Learn more at VisitIndy.com.

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Beth Kanter

NOVEMBER 29, 2012

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. There may be someone in another department who is a data nerd with expert excel skills. Ask around.

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SCD Group

NOVEMBER 27, 2012

The core argument: how to split the $3+ billion in revenue the league generates, how to deal with player contracts and how to deal with the aftermath of the lock-out. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned.

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Beth Kanter

NOVEMBER 18, 2014

This post is a round up of how to find volunteers and others to assist with the nitty gritty data skills. Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics.

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