Associations Now

AUGUST 9, 2019

So, how to get around dark social shares? If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. The Hootsuite blog explains how to make the algorithm work for you. — Keith R. Other Links of Note.

New York 88

New York Social Media Price Content 88

Smooth The Path

OCTOBER 4, 2016

We are boring so members tuned out long ago. The price we are asking for exceeds their expectations, their budget or the perceived value. There are a million and two reasons why a member doesn’t engage. Learn why they are engaged and you will see how to engage everyone else. Or the message doesn’t resonate.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs.

Organization 108

Organization Member Engagement Member Experience Video 108