Associations Now

AUGUST 9, 2019

If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. Without having to say it explicitly, the site shows members that if they join, they will get a ton of value without incessant upselling,” she says. . — Keith R.

New York 88

New York Social Media Price Content 88

Smooth The Path

APRIL 5, 2018

We may think membership is economically priced. Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. We may think membership is a great value.

Price 74

Price Cost Industry Member Research 74

Smooth The Path

AUGUST 28, 2016

My guess is, we would learn: most members don’t renew because their job changed, some smaller number didn’t renew because they didn’t see the value, and some others didn’t renew because the price is too high. There’s not much we can do when a member moves out of the profession or industry.

Survey 68

Survey Price Industry Member Research 68

Smooth The Path

OCTOBER 4, 2016

We are boring so members tuned out long ago. The price we are asking for exceeds their expectations, their budget or the perceived value. There are a million and two reasons why a member doesn’t engage. Or the message doesn’t resonate. Or the communication is too complex. Or we spam them too much.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs.

Organization 108

Organization Member Engagement Member Experience Video 108

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management.

Team 40

Team Committee Library Review 40