Our Point of View is Not Our Members’ Point of View

Smooth The Path

We may think membership is economically priced. Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. If not, get closer to your members.

Price 60

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete.

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members.

Price 90