Smooth The Path

OCTOBER 4, 2016

We are boring so members tuned out long ago. The price we are asking for exceeds their expectations, their budget or the perceived value. There are a million and two reasons why a member doesn’t engage. Related articles: The stories members make up. Association trend watch: member experiences.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

APRIL 5, 2018

We may think membership is economically priced. Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. We may think membership is a great value.

Price 74

Price Cost Industry Member Research 74