Associations Now

AUGUST 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne.

New York 88

New York Social Media Price Content 88

Smooth The Path

OCTOBER 4, 2016

We are boring so members tuned out long ago. The price we are asking for exceeds their expectations, their budget or the perceived value. There are a million and two reasons why a member doesn’t engage. Or the message doesn’t resonate. Or the communication is too complex. Or we spam them too much.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs.

Organization 108

Organization Member Engagement Member Experience Video 108

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.

Team 40

Team Committee Library Review 40