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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). image credit.

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us. I also taught a workshop for social startups at Singularity University here in Mountain, View on how to create a Happy Healthy Start Up Culture.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

This can be through external backlinks, social media and business directory listings. Here are a few tips on how to jumpstart your off-page SEO campaign: SEO Strategy Tip #4: Long-Form Content Long-form content helps move your website higher in the rankings because it tends to attract more backlinks and traffic.

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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth Kanter

What follows is a reflection from several workshops for nonprofits on how to do this. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. The difficulty is figuring out how to organize it and use it for decision-making.

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