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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food Weekly: 10.16.20

Reid All About it

Green beans are all over the farmers market right now. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. Tackling Multicultural Marketing Like a Pro.

Indiana 221
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Association Brain Food Weekly: 9.17.21

Reid All About it

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195
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Association Brain Food Weekly: 9.24.21

Reid All About it

WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” Yet they’re also expected to select event and website technology. Cohort-based online courses. Software requirements.

LMS 195
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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Fridays@4 Speaker: Rochelle Jerry, Vice President of Development and Customer Relations, The Indiana Black Expo *All events are online at Eastern Daylight Time unless otherwise noted.

Revenue 227
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Compare Association Management Software Platforms

GrowthZone

Additional features include: Fundraising/CRM, Accounting Software, Web Hosting, and Learning Management System (LMS). Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Located in Carmel, Indiana. Pricing available upon request.