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Association Brain Food: 3.8.24

Reid All About it

You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Their solutions will help some people, but can’t association chapters play a role too? Event marketing.

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If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts. The city topped two recent surveys: Glassdoor’s “ 25 Best Cities for Jobs in 2017 ” and Apartment List’s “ Top 10 Metros for Millennials.”

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Won’t You Be My Mentor?

Associations Now

A recent survey of millennials found that more than half believe they would benefit from having a professional mentor, but only about one-third said their bosses or supervisors were willing to serve in that role. A 2011 LinkedIn survey of almost 1,000 U.S. Fortunately, there’s more than one way to seek out a career coach.

Indiana 40
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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. 51 percent of associations surveyed create communications targeted to younger members. We wholeheartedly agree. Measure More. Test before you send.

Charlotte 118
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Waiting for Your Call: Asian American Millennials

Achieve

They’re also the group with the lowest percentage of voter turnout, including among Asian American millennials. of the 2017 Millennial Impact Report, The Power of Voice: A New Era of Cause Activation and Social Issue Adoption. For Asian American millennials, this was just the third-highest reason for not voting (20%).