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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Share important information. Take the Washington Post, for example. Speak your mind.

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Association Brain Food Weekly: 5.15.20

Reid All About it

It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. Learn about the tools and best practices for designing a reputable online survey, recruiting participants, and analyzing the data. We want to educate, inspire and innovate together.

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From the Corner Office: Carol Khoury, NYSSA

Association Adviser

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). AA: Has NYSSA changed its membership recruitment and retention strategy in response to the many changes affecting Wall Street? Carol Khoury.

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Membership Wakeup Call for Associations

Association Adviser

ASQ’s Mason said that because members (and prospective members) can get so much valuable information online for free, associations have to find new ways to demonstrate their value. For instance, instead of claiming to be the exclusive source of important industry information, they should emphasize their role as the most trusted source.

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Keys to Association Career Success

Association Adviser

Technology is the biggest driver of change in online learning, career development and executive recruiting, said Yates. “The way people consume information is changing so dramatically that we need to use technology to present learning and development [whenever] people need it—whether it’s 2 p.m. Hank Berkowitz, Naylor, LLC.

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What Associations Need to Know About Technology

Association Adviser

As Thomas Friedman, bestselling author of The World Is Flat, quipped in a recent New York Times op-ed , “something really big happened in the world’s wiring in the last decade, but it was obscured by the financial crisis and post-9/11.” Millennials respond differently. By Hank Berkowitz. ” The fax is back.