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Success at an Annual Conference: WHAT'S THAT?

Tom Morrison

Having reviewed conference surveys for a number of years, how do we have one attendee that says, "Ive been coming to conference for 30 years, and thought the keynote was the best EVER," and another person says, "I didnt get the keynotes presentation?". Jacksonville Beach, FL. What sessions were they in? Chief Marketing Officer.

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How to Be a Real Change Agent in Your Association

Tom Morrison

If you, as the “change agent”, cannot articulate the problem to your Board, and cannot share the relevant information to disturb them enough to make change, you will never see innovation and creativity to keep pace in today’s fast changing environment at the Board level. Jacksonville Beach, FL. Twitter: @deannahelton.

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So Why Social Media for Your Association? CONNECTION!

Tom Morrison

The world of business is changing every day, and it is critical for associations to tap into the innovations in technology to help enhance our value to members and create a connection between them that cannot be separated. Failure to engage your members online will leave the door open for someone else to steal your innovation and relevance.