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Association Brain Food Weekly: 7.16.21

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Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195
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Association Brain Food Weekly: 4.30.21

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Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. (Must join Fridays@4 for free first.). Host: Fridays@4. Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC. Mon 5/3 at 1 p.m.

Education 354
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Association Brain Food Weekly: 7.23.21

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Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Clinical Assistant Professor at the University of Louisville. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc. Host: ASAE.

Video 195
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Association Brain Food Weekly: 5.7.21

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WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

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Association Brain Food Weekly: 10.21.16

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Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Mon 10/24 – Design Thinking for Innovation (Coursera).

Survey 150
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Association Brain Food Weekly: 8.20.21

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Tim Hopkins, senior consultant at McKinley Advisors, describes a new model for the product development process that prevents volunteers from hindering innovation. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Volunteer SMEs and product development. Scenario planning. 1 CMP credit. More info/register. Host: Event MB.

Revenue 195
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Association 141+: The Annual Conference Time Warp

Association 141+

Volunteer guidance and diverse streams of marketing? For many they are a significant source of revenue, a hub of learning opportunities, and a group of professionals together in the same place who are looking for something that your association is offering. . Innovation Right Before Your Eyes. Membership Marketing Blog.