Innovation Marketing Member Research Team 
Smooth The Path
NOVEMBER 29, 2016
What is particularly interesting about this year’s conference is the team methodically set about meeting some of members’ biggest challenges. Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. We are having to innovate but innovation is new, uncertain and risky.
Reid All About it
JULY 9, 2021
Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.
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Associations Now
AUGUST 9, 2019
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. Membership associations must innovate to stay relevant & grow – simplifying #UX every step of the way.
Smooth The Path
OCTOBER 25, 2017
There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” We are grateful for all of your support!
Smooth The Path
MAY 23, 2017
We can develop offerings members love. We can attract high-quality members with our improved marketing. Another behavior that enables quick decision making is using the phrase “disagree and commit” In essence, team members use this mindset, “I do not agree that this is the right direction.
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