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APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 257

Revenue Strategy Price Newsletter 257

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OCTOBER 6, 2023

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” Content marketing. More info/register. 1 CAE credit.

Revenue 257

Revenue Certificate Tools Innovation 257

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DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

Arlington 268

Arlington Technology Strategy Los Angeles 268

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JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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MARCH 25, 2022

Member profile data. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns.

Revenue 195

Revenue Content Virginia Technology 195

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JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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JANUARY 13, 2023

They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Benita Stocks, Director of Membership & Programs for NAIOP Northern Virginia, the Commercial Real Estate Development Association. Building Member Value in a Post Pandemic World.

Revenue 39

Revenue Education Strategy Leadership 39