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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value. The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers.

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Association Brain Food Weekly: 1.15.21

Reid All About it

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. Advancing (and Adapting) Innovation Amid Uncertainty – A CEO Dialogue. How do you advance, and adapt, innovation efforts amid this era of uncertainty? 8: Innovate.

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Association Brain Food: 5.20.22

Reid All About it

Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. Donna Oser, CAE, CEO of Michigan Society of Association Executives. 1 CMP credit. More info/register. Host: EventMB. Caryn Mambro, Chief Creative Officer, Opus Agency. Ashley Anderson, Senior Strategist, Opus Agency. CAE credits.

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Association Brain Food: 5.13.22

Reid All About it

Innovation in a hybrid workspace. They suggest how to create a remote or hybrid workspace conducive for innovation and provide tips for asynchronous brainstorming. We’re gathering the world’s most innovative #EventProfs for two days of mini masterclasses and networking—all from the comfort of your home or office. to 1:05 p.m.

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Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

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Is the World Ready for “Talking” Cars?

Associations Now

The association called the DOT announcement a “significant step forward in advancing the next generation of vehicle safety and automotive innovation.” A yearlong testing phase conducted in Ann Arbor, Michigan, ended in summer 2013 and involved more than 3,000 vehicles. Testing already has borne fruit.