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Association Brain Food: 1.19.24

Reid All About it

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. The United States of Associations The United States of Associations seeks to assemble association professionals from across the country for a fast-paced exchange of ideas.

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Report: Millennials Rank Education, Healthcare and Employment as Top Election Issues

Achieve

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

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To Invite Innovation, Make Friends With Risk and Change

.orgCommunity

Their strategies for turning unexpected developments into success are a theme that runs through the book. CHEST prides itself on an innovative approach that recognizes and responds rapidly to new demographics, evolving technology, and the shift from growing membership to growing engagement of the profession. Be transparent.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. It involves two parts: creation and distribution. Called “ 24 Hours.

Content 40
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How Do You Encourage Women To Join Your Industry?

Associations Now

Women made up 27 percent of the science, technology, engineering, and mathematics (STEM) workforce in the United States in 2011, a decline from 34 percent in 1990, according to the U.S. Here’s how one association is trying to help level the STEM playing field and get more women interested in IT jobs. The stats are noteworthy.

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Association Brain Food Weekly: 9.13.19

Reid All About it

It’s not just Millennials. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Kate Wagner, The Baffler ).

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Association Subculture: WIFM? Bah. WIFU!

Association Subculture

I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM. She is determined to see associations continue to serve as a bulwark of adult education in the United States. innovation. (6). strategy. (5). innovation. (6).