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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Member recruitment. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m. More info/register.

Revenue 256
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Unlock Your eLearning Differentiator & Iconic Advantage

WBT Systems

You can learn more about the “iconic advantage” approach to marketing straight from the inventor of the concept, Soon Yu , at the NiUG Discovery Conference next week (October 2-4) in Arlington, Virginia. Focus on your iconic advantage: “a strategy that builds real differentiation based on meaningful product benefits.”.

LMS 150
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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. The “push” and “pull” doctrine can also be utilized as a strategy to help identify and respond to industry disruptors.

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Best of the Web: October 2013

Association Adviser

10 Disruptive Questions For Instant Innovation. Hosted by the Virginia Bankers Association. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Associations Now. Tom Cochran.

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Association Brain Food Weekly: 10.11.19

Reid All About it

Seven ways to boost your newsletter open rate. Greg Satell, Innovation Excellence ). Presenter: Community IT Innovators’ CTO cybersecurity expert, Matt Eshleman. Presenter: Jake Fisher, co-founder of Bridges Strategies. Host: Northern Virginia Chamber. Newman, Greater Good Magazine ). More info/register.

DC 50
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Association Brain Food: 1.6.23

Reid All About it

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42