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How AAA’s New Car-Share Service Thinks Beyond Ownership

Associations Now

The service, a product of AAA’s innovation lab A3Ventures—“A3” is a great way to slacken up “AAA,” by the way—allows residents in the California cities of Oakland and Berkeley to pick up a car wherever one might be located, drop it off in a specific zone within the city, and grab a different car later on.

Oakland 58
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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. Ask how your product and service can fill those unmet needs.

Survey 60