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Association Brain Food Weekly: 1.8.21

Reid All About it

17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement.

Las Vegas 370
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Learn About Members’ Why

Smooth The Path

As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

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Your Brand is Your Association’s Lifeblood

Association Adviser

Branding expert David Avrin, CSP, discussed why branding is essential in today’s marketplace at the Meeting Professionals International World Education Congress (MPI WEC) last month in Las Vegas. Is it your event experience reaching key decision makers in your industry? Customized member experience?