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Association Brain Food Weekly: 2.19.21

Reid All About it

They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

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Association Brain Food Weekly: 1.15.21

Reid All About it

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Presenters: Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions. CAE credits.

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CEIR Report: Tradeshows Continue Growth Streak

Associations Now

Every main metric used in CEIR’s reporting showed an improvement, though some, like real revenue (which rose 5.4 The news comes in the wake of a particularly strong 2015 , which saw a 3.7 percent), did better than others, like the number of attendees (a barely-there 0.1 percent increase). So, what’s driving the growth?

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Can You Better Serve Your Tradeshow Market?

Associations Now

Earlier this week as I was catching up on the meetings and tradeshow-related reading that I missed while out on vacation over the holidays, I came across an interesting article in the Las Vegas Review-Journal. If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.

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Monday Buzz: The Impact of Small Events

Associations Now

It may not have shot to the top of Google News or occupied a lead spot in The New York Times , but the recent tournament hosted by the National Dart Association (NDA) in Rockford, Illinois, had a positive impact on the community nonetheless. million net square feet of floor space in Las Vegas last week.

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Association Brain Food Weekly: 11.27.20

Reid All About it

Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office. Generating Revenue in a COVID World. Host: New York Society of Association Executives. Courtney Clark, Author. John Flynn, Vice President of Administration, MGM Resorts International.

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