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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Membership trends. Managers, check in with your people! AI prompts.

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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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The Human Face of Digital Transformation

.orgCommunity

You installed a new LMS, CMS and AMS; redesigned the website; migrated to the cloud; and purchased the latest computers, printers and tablets for your staff. From my perspective, digital transformation refers to how we use technology, not what technology we are using. Was it a digital transformation? You’ve got the technology covered.

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Association Brain Food: 2.24.23

Reid All About it

In one of those seeing-something-everywhere-all-of-a-sudden phenomena, I’ve come across several references to stakeholder capitalism lately. This monthly leadership and professional development series will help you gain and improve your leadership development skills. Stakeholder capitalism. State of the association industry.

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Supercharge Member Loyalty & Power Community Engagement

Spark Consulting

As you plot out your recognition plan, focus on early, heart-felt thanks that specifically references how the volunteer made a difference. EWE: If by “program” you mean software, just as there are loads of AMS, CRM, CMS, and LMS systems, so there is a plethora of volunteer management packages. Doing this trumps any “gift.”