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Association Brain Food: 1.12.24

Reid All About it

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members.

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Association Brain Food: 2.2.24

Reid All About it

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Microcredentials and digital badges help young professionals differentiate themselves from peers and acquire the skills they need to get hired and promoted. Member connections.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

This recently released report, based on a survey of more than 200 associations, describes how trade and professional associations are using technology to enable and enhance learning. Start with an association e-learning strategy. Therefore, only 23% of associations have an e-learning strategy. How is that contribution measured?

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Sponsored educational programs.

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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: • Student loan debt. • Weakened job prospects. • Low earnings. • Lack of employer support for membership and professional development.