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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name. Legere came to the leadership role at T-Mobile in the wake of a failed merger with AT&T, which the FCC opposed for competitive reasons, with a pledge to compete.

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SCD Group: Is Your Association Prepared for Your Etch-a-Sketch.

SCD Group

A 5-step Association Newsjacking PR Strategy During the Republican primary season, a Mitt Romney aide told CNN when fall comes, “everything changes. If – like many associations -- do you have a “thought leadership” goal for your organization? Strategy | Content | Discovery. Causeaholic. at 4:47 PM.

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Is New Technology Worth The Investment?

Association Adviser

Using social media to promote existing content, such as an article or a press release announcing new legislation—this is essentially free. With the price of technology coming down every day, failure to stay current will ultimately result in your members getting their information elsewhere.

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Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Role of Association CEO. Need C6 Support?