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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. And finally, manage the relationship—get to know them better, earn their loyalty, and inspire them to become raving fans. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing.

Education 155
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How to Build an Online Learning Program with a Limited Budget

WBT Systems

You know your association should provide online learning programs to members and others in your industry. However, you don’t have the budget to hire instructional designers to develop courses. Here are some ways to build an online learning program with a limited budget. Where do they get their education now? Start small.

How To 204
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Association Brain Food: 9.1.23

Reid All About it

AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. But sometimes a traditional online program or course doesn’t fit our schedules.

Revenue 229
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Association Brain Food: 12.1.23

Reid All About it

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

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Association Brain Food: 4.14.23

Reid All About it

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. I followed advice in this recipe and this one too.

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Association Brain Food: 2.3.23

Reid All About it

WBT Systems explains why and how to help industry partners get the most value out of their membership. They don’t find a volunteer to fill a space; they get to know the volunteer and find the right space for them. Marketing plan. Hybrid workplace worries. Hero worship. It’s a good morning cry. Fri 2/3 at 2 p.m. 1 CAE credit.

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Association Brain Food Weekly: 3.6.20

Reid All About it

MemberSuite digs into the reasons for this mindset and provides ideas on how you can get members involved in a truly micro-commitment way. At Harvard Business Review, Laura Huang writes about an experiment she ran with college students that proved constraints don’t have to be constraining. I couldn’t get enough of these flavors.

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