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How to Leverage the Marketing Power of Social Proof

WBT Systems

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. Your association can leverage the power of social proof when marketing your online learning programs. First, identify the influencers.

Marketing 192
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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Corporate marketing budgets are tighter and sponsors are no longer satisfied with logo displays and podium mentions.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food Weekly: 4.13.18

Reid All About it

Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30
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Association Brain Food: 10.7.22

Reid All About it

Many organizations are witnessing a disconnect between leaders and employees about whether to become or remain a remote, hybrid, or traditional workplace. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Quick hits.

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Association Brain Food Weekly: 10.22.21

Reid All About it

I understand why people love working from home since I’ve been doing it for more than a decade, but I also see how it can cause issues if your organization doesn’t overcome the common culture and management challenges of remote work. Content marketing. Your Future-Proof Career. Remote work shortcomings. Who can argue with that?

San Diego 195
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The Essential Guide to Virtual Conference Platforms

Leading Learning

Virtual conferences feature multiple sessions (not just a single Webinar or Webcast) and may include keynote presentations, training and education workshops, discussion areas, social networking opportunities, exhibit areas for vendors, and various other features. Often used more for marketing / lead generation events.