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Send the Right Message About Membership ROI

Associations Now

Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” That could be a lesson for the Los Angeles Times to learn. A campaign can also harness diverse member voices.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Our pop-up stores may be temporary, but they leave quite an impression.

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Send the Right Message About Membership ROI

Associations Now

Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” That could be a lesson for the Los Angeles Times to learn. A campaign can also harness diverse member voices.

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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. So, he started throwing small industry festivals in his Los Angeles warehouse. “We look forward to developing this event and serving the unique needs of this very important media market.”

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JetBlue to Upgrade Business-Class Seats to Attract Travelers

Associations Now

. “We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price.” The service will be available on new Airbus A321 aircraft on two JetBlue routes: flights between New York City and Los Angeles or San Francisco.

Class 40
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Associations Take Sides in CBS-Time Warner Battle Over Cable Fees

Associations Now

Since August 2, CBS programming—including shows it owns on subscription channels, such as Showtime’s Dexter — have been unavailable to 3 million customers in markets controlled by Time Warner Cable, one of the country’s largest cable providers. New York City, Los Angeles, and Dallas are among the major markets affected.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. abbycarr - Abby Carr; New York City; Mom of 3, MD at B2B PR firm with finance and professional clients, Brown alum, greenwich villager.