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Association Brain Food Weekly: 7.24.20

Reid All About it

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259
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Association Brain Food Weekly: 4.2.21

Reid All About it

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.

Revenue 335
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Association Brain Food Weekly: 7.17.20

Reid All About it

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. The future for event planners. Good question.

Montana 341
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Association Brain Food Weekly: 3.27.20

Reid All About it

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Organizer: ASAE Marketing Professionals Advisory Council.

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Association Brain Food: 4.29.22

Reid All About it

Applicants must be ASAE members. Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities.

Revenue 39
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From the Corner Office: Gifford Briggs, LOGA

Association Adviser

This month’s Corner Office Spotlight shines on Gifford Briggs, vice president and chief lobbyist of the Louisiana Oil & Gas Association (LOGA) which represents the independent and service sectors of the state’s oil and gas industry. Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry.