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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. 1 CMP credit. More info/register.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Angela Kisskeys Named Associations North President

AssociationChat

She joined the team as an office administrator, was named Marketing & Communications Manager in 2010 and then became a Co-Director of Associations North in 2017. Kisskeys will be supported by Associations North Project Coordinator Steffanie Berg, who just celebrated her one-year anniversary at the organization.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Much is uncertain, but current projections can help. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. 1 CMP credit. Tue 5/25 at 11 a.m. – CAE credits.

San Jose 369
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See a Chapter Bright Spot? Propagate It!

Mariner Management

The Community Associations Institute (CAI) Minnesota chapter is one such group and the result was high fives from sponsors (they retained nearly all!) If your chapter bright spot requires a drastic change in behavior or departure from tradition, ask a few chapters to do a pilot project for you. The post See a Chapter Bright Spot?

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A Changing of the Apple Guard: Gala’s in, Red Delicious Is Out

Associations Now

New projections from the U.S. The rise in production of newer varieties of apples aimed at the fresh consumption domestic market has caused demand for Red Delicious to decline,” USApple Director of Regulatory and Industry Affairs Mark Seetin stated. Apple Association find that the Red Delicious Apple is losing momentum among U.S.