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Moose to MOOCs and 3 other articles for association executives

SCD Group

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com. Here are a few tips that will help you finalize a solid content marketing plan. Markets become unpredictable. Budgets get out of whack and stay there.

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Tuesday Buzz: When the Gated Online Community Works

Associations Now

Aptify marketing guru Kiki L’Italien has been hosting # assnchat for years now, and in that time, she’s spotted an interesting trend—the topics being discussed are moving away from more general issues of the day. New York magazine feels ya. Relevance Rules the Day. Other good reads. Tough night?

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Learning from Big Learning: 15 Lessons

Leading Learning

Venture capital firms have jumped back into the game head first, massive open online course (MOOC) providers, originally rooted in universities, have gone public or been bought , and big Web firms like LinkedIn and Google have become major players. And it seems inevitable that Facebook will rock this market at some point. The MOOC 3.

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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

How can marketing staff be expected to grow multiple product lines on a meager budget with a limited audience? Organizations like Netflix, Harvard Business Review, and the New York Times made content easy to access and use through personalization and one-click, one-time purchasing.

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